New York · Open to relocation

Raj
Mehta

GTM Strategy · Marketing Analytics · Business Analytics — I build the systems behind the growth, then prove they're working.

TARGETINGGTM / Marketing Analyst / Business Analyst
CURRENTLYMS Business Analytics, Syracuse
STACKSQL · Python · Power BI
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Raj Mehta
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About
I build the systems behind the growth

3+ years executing integrated digital marketing campaigns, building data pipelines, and translating complex datasets into revenue-driving decisions across DTC, SaaS, B2B, real estate, and healthcare verticals. I don't just run campaigns — I build the dashboards, automation, and reporting infrastructure that make them measurable and scalable.

3+
YEARS IN MARKETING
ANALYTICS & GTM
10+
BUSINESSES MANAGED
SIMULTANEOUSLY
40%
MANUAL EFFORT REDUCED
VIA AUTOMATION
$120K
ANNUAL SAVINGS
IDENTIFIED (DMAIC)
17.5x
ROAS ON TRAVEL
CAMPAIGN
What I Do
Three lenses, one outcome
Growth you can measure.
01
GTM Strategy
End-to-end go-to-market execution across paid social, SEO/SEM, email, and content — from audience definition to full-funnel conversion.
  • Integrated campaign management
  • Audience segmentation
  • Lead generation & demand gen
02
Marketing Analytics
Dashboards and reporting infrastructure that turn raw campaign data into clear, actionable decisions for leadership.
  • Power BI / Tableau dashboards
  • CAC, ROAS, LTV, cohort analysis
  • A/B testing & CRO
03
Business Analytics
Data pipelines, SQL, and process improvement that make marketing and operations measurable, automated, and scalable.
  • Python & SQL pipelines
  • ETL & API integrations
  • DMAIC / process improvement
Signature Growth Play
₹8K budget. 17.5x ROAS.
Case Study
One pivot that changed everything.

Ran a Facebook lead-gen campaign for a ₹1.4L travel package. Static creatives underperformed — diagnosed the drop-off through Microsoft Clarity heatmaps, switched to 3D video ads, and turned the campaign around.

₹8K
AD SPEND
25
LEADS GENERATED
3
DEALS CLOSED
17.5x
ROAS
The Learning
Static creatives flopped. I read the signal in Clarity's session recordings, switched to 3D video ads mid-campaign, and the channel turned profitable within days.
The Follow-Through
Nurtured the remaining leads through an email sequence — converting a 4th sale weeks later for a follow-on trip.
Built From Scratch
Projects & Analysis
Proving I understand the systems, not just the dashboards.
Case Study · University Hill Apartments
Fragmented data across 5 platforms. One dashboard that changed everything.

Took on a Marketing Analyst internship where no unified attribution view existed — 5+ platforms (Google Ads, Meta Ads, GA4, email, social) all reporting in isolation. Built a unified Power BI dashboard, automated audience segmentation, and ran integrated campaigns that moved the needle on both leads and efficiency.

+12%
HIGH-INTENT LEADS
+15%
AD SPEND EFFICIENCY
5+
PLATFORMS UNIFIED
0
MANUAL CROSS-PLATFORM REPORTS AFTER
The Problem
Identified fragmented data with no unified attribution view — leadership had no single source of truth for full-funnel performance from impression through lease conversion.
The Fix
Built executive Power BI dashboards integrating GA4, email, and social; designed automated audience segmentation using Python clustering + GA4 behavioral signals, enabling precise targeting of high-intent prospect cohorts.
Personal Project · 2026
Integrated Marketing Analytics Platform

Built an automated pipeline unifying Meta, Google Ads, and GA4 into one real-time KPI view — eliminating manual cross-channel reporting.

PythonMeta APIGoogle Ads APIPower BI
3
channels unified into one executive view
0
manual reports after automation
Personal Project · 2026
Programmatic AdTech Simulation Engine

Built an RTB auction simulator with DSP bidding strategies, CDP audience segmentation, lookalike modeling, and SSP yield optimization — replicating real programmatic ad infrastructure end to end.

PythonSQLTableauScikit-learn
50K+
simulated impression records
5
DSP bidding strategies modeled
Personal Project · 2025
E-Commerce Marketing Funnel Dashboard

Analyzed 1.35M+ GA4 sessions to uncover a major browse-to-product drop-off; built 6 Tableau dashboards driving budget reallocation recommendations.

BigQuerySQLTableauGA4
1.35M+
sessions analyzed
71.4%
drop-off identified
$95,775
revenue traced to organic search
Experience
Three years, three very different rooms
Jun – Aug 2025
Marketing Analyst Intern
University Hill Apartments — Syracuse, NY
  • Unified 5+ data platforms into one Power BI view.
  • Built audience segmentation via Python + GA4.
  • +12% high-intent leads, +15% ad spend efficiency.
Aug – Dec 2025
Business Analytics — Lean Six Sigma (DMAIC)
Tessy Plastics — Healthcare Mfg, Auburn NY
  • Led process improvement project in regulated manufacturing.
  • Built scenario-based cost models for leadership.
  • Quantified $75K–$120K in estimated annual savings.
Mar 2022 – Jul 2024
Co-founder, Business & Marketing Analytics Head
City & Talent — Mumbai, India
  • Led GTM strategy for 10+ B2B businesses end to end.
  • Built SQL pipelines + Power BI dashboards (25+ KPIs).
  • Generated ₹1L+ in sales through data-driven lead gen.
Toolkit
Equal parts marketer and engineer
Marketing & GTM
Meta Ads
Google Ads
TikTok Ads
SEO/SEM
Email Automation
HubSpot
Klaviyo
Shopify
Analytics & BI
Power BI
Tableau
GA4
A/B Testing
Cohort Analysis
CAC / ROAS / LTV
Data & Engineering
Python
SQL
BigQuery
dbt
Airflow
REST APIs
AdTech & Programmatic
RTB Mechanics
DSP / SSP / CDP
PMP Deals
Yield Optimization
ML & Data Science
Scikit-learn
Logistic Regression
Random Forest
Lookalike Modeling
Strategy & Ops
JIRA
Asana
Notion
DMAIC
Cross-functional PM
Education
Built on business and engineering
Aug 2024 – May 2026
Master's in Business Analytics
Whitman School of Management, Syracuse University
Marketing Analytics · Machine Learning for Business · Data Science (R) · Visual Analytics · Lean Six Sigma
Jul 2018 – May 2022
Bachelor of Engineering, Computer Engineering
Mumbai University
Published: "Detection of Phishing Website Using ML Techniques," IJRAR, 2022
The Trade Desk Edge Academy — Kokai Certification Digital Marketing & Analytics, Exec Ed — ISB Microsoft Excel Certification Whitman Case Competition — Top 5 Finalist, 2025
What I'm Looking For
Early-stage environments where GTM is still being built

I want to own both the strategy and the execution — running paid acquisition, building the data pipeline that tracks whether it's working, and presenting the findings that shape what we do next. I thrive with ambiguity, real ownership, and a direct line between my work and company growth.

GTM / Marketing Analyst Business Analyst Marketing Analytics Lead Founding Team / GTM
Open To
Full-time · Contract · Co-founder talks
Location
Open to anywhere (incl. SF)
Availability
May 2026
Hire Me
Get In Touch
Let's work together
Recruiters, hiring managers, founders — I'd love to hear from you.
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